Snap CEO Evan Spiegel basically says the Snapchat redesign is here to stay
(TechCrunch) Despite a lot of backlash over a big redesign for the Snapchat app — which to be sure is a very big deal for a product-centric company like Snap — Snap CEO Evan Spiegel vigorously defended the redesign and basically said people need to get used to it.
Spiegel said at the Goldman Sachs Internet & Technology Conference that even people complaining about the app was a sort of validation that the changes the company wants to happen are, indeed, happening. Snap aimed to try to separate the idea of communication and broadcasting with Snap into similar buckets, rather than the features being kind of mixed up (like Stories being on a right swipe).
“The tech is an important piece but I think the harder part you can’t get around is the time it takes to learn,” Spiegel said. “You do need folks to use the product, to communicate with their friends to learn how to better provide that feed. The tech to some degree is a solved problem, the time to… to learn is a hard problem to solve. Even the complaints we’re seeing reinforce the philosophy. Even the frustrations we’re seeing really validate those changes. It’ll take time for people to adjust, but for me using it for a couple months I feel way more attached to the service.”
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